ANALISIS EFEKTIVITAS DAKHWAH MELALUI INSTAGRAM TERHADAP KEAGAMAN PADA GENERASI Z

Abstrak

Iklan merupakan sarana bagi para produsen suatu produk untuk menarik minat dan memperkenalkan produknya kepada para calon konsumen. Iklan dapat ditemui melalui berbagai media, baik digital maupun cetak. Semakin maraknya era digitalisasi, kita sering menemui berbagai jenis iklan di sosial media, salah satunya adalah iklan perumahan. Tak banyak para developer perumahan menggunakan teknik marketing pendekatan terhadap titik lokasi di iklan mereka. Dalam Undang-Undang Perlindungan Konsumen diatur terkait dengan mekanisme iklan yang diperbolehkan oleh peraturan perundang-undangan agar menjadi pedoman periklanan produk mereka dan dalam rangka upaya perlindungan kepentingan konsumen.

The development of digital technology has opened up new opportunities for da'wah to reach the younger generation, especially Generation Z who are known to be familiar with social media such as Instagram. The effectiveness of da'wah through Instagram in increasing understanding, awareness, and religious practices in Generation Z. Da'wah through Instagram is effective in attracting the attention of Generation Z thanks to the use of interesting visual content, a relaxed but relevant communication approach, and interactive features such as comments and live streaming. However, the level of effectiveness is influenced by the consistency of the da'wah message, the credibility of the da'wah, and the ability to adapt the content to issues that are close to the lives of Generation Z. The existence of a creative strategy, and based on authentic Islamic values, can optimize da'wah through Instagram. Instagram can be an effective da'wah media in building religious awareness in Generation Z if managed professionally and strategically.