MEASURING THE EFFICIENCY OF CONTENT DISTRIBUTION NETWORK (CDN) IMPLEMENTATION IN INDONESIA’S TELCO WITH DATA ENVELOPMENT ANALYSIS (DEA)

Abstrak

Abstract − This paper aim is to evaluate the efficiency of content distribution network (CDN) implementation in Internet Service Provider Network (ISP). The Data Envelopment Analysis (DEA) with BCC model will be used to calculate the technical efficiency. This study will use 1 input which is total server installed and 2 outputs which are the traffic generated and server distribution as the main variable to measure the technical efficiency. All the required data is collected from one of Telco player in Indonesia. Currently, several content owners / CDN players have collaborated using different business models towards ISP, therefore an evaluation is needed to assess the existing cooperation model, which one is the most efficient as a reference to be used in collaborating with content owner players who will work together.The data taken is secondary data obtained from internal company data, which is related to traffic generated by CDN and the distribution of the server installation. The results of the study are expected to be used as an evaluation and reference for existing business models and for future reference in choosing a business model in establishing future collaborations with content owners/CDN owners.