PENGARUH FINANCIAL LITERACY, PERSONAL INTEREST DAN ENVIRONMENT TERHADAP INVESTMENT AWARENESS

(Survey Pada Mahasiswa Jurusan Pendidikan Ekonomi Universitas Siliwangi)

Abstrak

Masalah dalam penelitian ini adalah investment Awareness mahasiswa Jurusan Pendidikan Ekonomi yang masih rendah. Tujuan dari penelitian ini untuk mengetahui “Pengaruh Financial literacy, Personal Interest, dan Environment terhadap Investment Awareness” penelitian ini menggunakan metode penelitian survey explanatory populasi penelitian ini yaitu mahasiswa jurusan Pendidikan Ekonomi Universitas Siliwangi angkatan 2021, 2022, 2023. Adapun teknik pengambilan sampel digunakan menggunakan probability random sampling dengan menggunakan proportionate stratified random sampling yang berjumlah 195 orang mahasiswa. Teknik pengumpulan data menggunakan kuisioner dan teknik analisis data menggunakan bantuan program SPSS 25.0 for windows. Adapun hasil penelitian uji persial menyatakan bahwa nilai signifikasi financial literacy adalah 0,046 artinya terdapat pengaruh financial literacy terhadap investment awareness, nilai signifikan personal interest adalah 0,000 artinya terdapat pengaruh personal interest terhadap investment awareness dan nilai signifikan environment adalah 0,001 artinya terdapat pengaruh antara environment terhadap investment awareness mahasiswa.

The problem in this research is that the Investment Awareness of students majoring in Economics Education is still low. The aim of this research is to determine the influence of Financial Literacy, Personal Interest, and Environment on Investment Awareness. This research uses an explanatory survey research method. The population of this research is students majoring in Economic Education at Siliwangu University class of 2021, 2022, 2023. The sampling technique used is probability. random sampling using Proportionate Stratified Random Sampling, totaling 195 students. Data collection techniques use questionnaires and data analysis techniques using the SPSS 25.0 for Windows program. The results of the partial test research state that the significant value of financial literacy is 0.046, meaning that there is an influence of financial literacy on investment awareness, the significant value of personal interest is 0.000, meaning that there is an influence of personal interest on investment awareness and the significant value of the environment is 0.001, meaning that there is an influence of the environment on students' investment awareness.